And in the 2017 British national election, the Conservative politician Gavin Barwell, author of How to Win a Marginal Seat, lost his marginal seat. Bill Hillman, the American author of the 2014 guide Fiesta: How to Survive the Bulls of Pamplona, was gored by the bulls of Pamplona that same year-and again the next year. We also learn that care should be taken to avoid tempting an ironic fate. So he called his book Golfing for Cats and slapped a swastika on the front cover. Scott Fitzgerald’s The Great Gatsby was at one point titled Trimalchio in West Egg or that for Dracula, Bram Stoker considered The Dead Un-Dead? There is certainly an art to the great title, as demonstrated by the late English humourist Alan Coren, who when choosing a name for a collection of essays in 1975 noticed that the most popular books in Britain at that time were about cats, golf and Nazis. Would he have said the same, one wonders, if he’d been around to hear that F. “What’s in a name?” mused Shakespeare in Romeo and Juliet (first published in print in 1597 as An Excellent Conceited Tragedie of Romeo and Juliet).
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